The National Organization for Women (NOW) is an example of a feminist organization whose membership incentives are primarily which type?

• A. Material.
• B. Purposive.
• C. Solidary.
• D. Sociological.

Answer: (B)

Purposive incentives explain why people join groups like NOW: they want to advance a cause or belief. NOW’s mission is to promote women’s rights and gender equality, so members are motivated by the opportunity to contribute to that shared goal—participating in campaigns, education, and advocacy to create social change. The appeal isn’t primarily financial benefits or socializing with others, though those can occur; the strongest motivation is aligning with a cause they care deeply about. Material incentives (tangible benefits) and social rewards from simply belonging (solidary or sociological incentives) are secondary to the sense of purpose and ideological commitment that purposive incentives provide.