Purposive incentives are most likely to motivate members of which organization?

• A. Illinois Farm Bureau.
• B. National Organization for Women (NOW).
• C. PTAs.
• D. AARP.

Answer: (B)

Purposive incentives attract people who are motivated by the group’s mission and want to advance a cause they believe in. National Organization for Women fits this best because it is a movement-focused organization dedicated to gender equality and women’s rights. Members join to engage in advocacy, policy influence, and public campaigns that align with their values, not primarily for money or social perks. The other groups are more about material or social incentives: the Farm Bureau serves farmers’ economic interests; PTAs emphasize community and school-related activities; and AARP offers practical benefits and services for older adults. While members may gain social or practical rewards in those groups, the appeal of NOW lies in acting on a purposive commitment to a cause.